What will you ignite?

Change is inevitable – embrace it or risk falling behind. Learn how to navigate Atlassian’s rapid evolution, prevent fatigue, and turn continuous change into a competitive advantage.

Ditch guesswork and get real customer insights. Learn a step-by-step process for qualitative research that uncovers what customers actually think so you can market smarter.

With the Atlassian Marketplace shifting, vendors risk having all their eggs in one basket. Learn how partners are diversifying, sharing insights, challenges, and strategies to grow in new ecosystems.

Growth isn’t just about new customers – it’s about creating opportunities. Learn how Marketplace Partners can expand reach, leverage partnerships, and explore new channels while mitigating risks.

Map the user journey from Try it now to Aha! with product analytics. Optimize trials, showcase value faster, and create a seamless activation journey that boosts conversions and long-term adoption.

Marketplace vendors often struggle to scale through Solution Partners. This session unveils a new approach to bridge that gap with real action, proven impact, and a path to shared success.

Learn how to scale your enterprise Marketplace app with proven, low-cost strategies. Stu Lees shares how REVYZ rose to the top – plus his top picks for the best tools and trends to watch in 2025.

Turn customer health data into your secret weapon for growth. Learn to predict churn, boost engagement, and track key metrics – while staying secure, compliant, and building lasting user trust.

Go inside E7 Solutions’ journey from service offering to fully defined solution. Get an in-depth look at how they shaped, messaged, and launched Supply Chain Unification — and what every partner can learn to sharpen their own solution strategy.

Can’t reach your end users? No problem. Learn how to leverage data, experience, and intuition to refine positioning, craft compelling messaging, and uncover insights that drive real impact.

Positioning isn’t just an app listing—it powers your entire GTM strategy. Learn how to turn customer insights into a messaging framework that fuels product, marketing, sales, and customer success.

Being the underdog isn’t a disadvantage – it’s your secret weapon. Learn how to spot gaps, stay agile, and turn small and nimble into a strategic edge to compete with bigger players and climb the ranks.

What if growth came from trust, not tactics? Discover how a human-to-human approach turns product, support, and sales into growth engines – fueling authentic case studies that drive real results.