Launch Future Growth
14 & 15 May 2025
Join us for two unforgettable days of growth ignition with our all-star line-up of B2B marketing experts at Ignite: The Marketplace Growth Conference.
Expertise from across the B2B marketplace multiverse.
Growth is on the horizon.
Dwelling on the current state of marketplace marketing will only get us so far. So enough caution—it’s time for action.
At Ignite 2025, you’ll get priceless insights, guides, and perspectives—from ice-cold strategies to scorching hot takes—to break through the stalemate and unleash tomorrow’s growth today.
Event launch in:
00
Days
00
Hours
00
Minutes
2 days.
4 tracks.
12 breakthrough sessions.
Go-To-Market
Look your competitors in the eye as you position your app for maximum impact and long-term success.
Audience Insights
Want to transform audience insights and engagement data into feedback loops that drive retention, engagement, and growth? Learn the ropes with us.
Future-Proof Scaling
Get ahead of the game and stay there. Discover cutting-edge marketing innovations that will help you adapt to marketplace evolution, future-proof your operations, and drive sustainable growth.
New Frontiers
Don’t fear the unknown. Get practical strategies for diversification and risk mitigation as you reach for new audiences and enter untapped marketplaces.
LFG with the community’s finest.
Chris Cooke
Chief Marketing Officer
CollabSoft
CMO at Collabsoft, Chris has scaled two Marketplace vendors to Platinum status in three years. He also co-hosts Marketplace Marketing Mastermind to help the Atlassian community market better.
Christian Reichert
CEO & Founder
Re:solution
Co-Founder & Co-CEO of re:solution, Christian has steered the company’s growth with a strong focus on people and culture. He champions innovation, resilience, and mental wellness in tech.
Claire Sweeney
Head of Marketing
HeroCoders
With 10+ years in data-driven marketing, Claire leads the marketing team at HeroCoders, where she blends storytelling with analytics to drive growth for the platinum Atlassian Marketplace vendor.
Dan Hardiker
Founder
Atlas Advantage
Dan founded Adaptavist in 2005 and played a key role in its rise as a top Atlassian partner today. Now with Atlas Advantage, he collaborates with ecosystem leaders to unlock new growth opportunities.
Dzmitry Hryb
Founder
Mushroom Marketing
A strategic marketer who’s spent 7+ years in the Atlassian ecosystem, Dzmitry has worked for partners, built an in-house agency, and now continues to help apps grow through Mushroom Marketing.
Edmond Delude
Founder & CEO
E7 Solutions
Founder & CEO of E7 Solutions, Edmond helps businesses achieve digital transformation. Specializing in Atlassian Cloud Migrations and ITSM, he drives growth by shaping digital maturity & efficiency.
Shoutouts from the community.
Join the Conversation
Missed the fun last year?
Stream Ignite 2024 on demand and dive into 10 hours of learning and insights.
Stream NowDon’t
miss the
ignition.
Can’t wait to turn the doom and gloom into a growth boom? Register now to get a head start with exclusive insights and resources.
Register nowCan’t wait to LFG?
Latest
Blog
Breaking Through Barriers: 4 Ways to Position Your Atlassian Products for Regulated Markets
Breaking through to regulated industries is a fruitful way to ensure the success of your Marketplace products. Not only do regulated industries tend to stick to the products they trust and are used to, making renewal a high possibility – but they also carry with them a strong reputation. Showing others that you’ve been able to work with a regulated industry proves that your app is trustworthy.
Read More
Blog
Top 5 Lessons from Brighttail’s Ignite 2024 That Will Improve Your Atlassian Marketplace Marketing
The Atlassian Marketplace is a crowded ecosystem boasting over 5,700 apps and integrations. Improving your Atlassian Marketplace marketing and building on your demand creation strategy requires continuous learning and adaptation.
Read More
Atlassian Partners
From Low Conversions to Big Wins: How a Pivot Revamped Paid Advertising Success
After doing some preliminary research, we quickly realized that their keyword strategy was off the mark. They were focusing on keywords centered around the app’s name and features, which seemed logical at first but proved to be too generic. This broad approach posed several significant challenges that we needed to address.
Read More