Change is inevitable – embrace it or risk falling behind. Learn how to navigate Atlassian’s rapid evolution, prevent fatigue, and turn continuous change into a competitive advantage.
Ignite 25
What will you ignite?
32 mins
Future-Proof Scaling
The Only Constant is Change
Presented by:
Peter Van de Voorde
Co-FounderAtlas Advantage
46 mins
Audience Insights
How to Run Customer Research That Doesn’t Suck
Ditch guesswork and get real customer insights. Learn a step-by-step process for qualitative research that uncovers what customers actually think so you can market smarter.
Presented by:
Ryan Gibson
FounderContent Lift
51 mins
New Frontiers
Beyond Atlassian: How Promising Are Newer Marketplace Ecosystems?
With the Atlassian Marketplace shifting, vendors risk having all their eggs in one basket. Learn how partners are diversifying, sharing insights, challenges, and strategies to grow in new ecosystems.
Presented by:
Chris Cooke
Chief Marketing OfficerCollabSoft
Remie Bolte
FounderCollabSoft
Christian Reichert
CEO & FounderRe:solution
Holly Wright
Principal, Marketplace Success & MonetizationAppfire Technologies
Andreas Schmidt
Co-Founder & CEOyasoon
44 mins
New Frontiers
Expanding Reach Following Strategic Partnerships
Growth isn’t just about new customers – it’s about creating opportunities. Learn how Marketplace Partners can expand reach, leverage partnerships, and explore new channels while mitigating risks.
Presented by:
Huwen Arnone
Product Marketing ManagerDeiser
39 mins
Audience Insights
Boost Trial Conversion with Activation Analytics
Map the user journey from Try it now to Aha! with product analytics. Optimize trials, showcase value faster, and create a seamless activation journey that boosts conversions and long-term adoption.
Presented by:
Michael Kuhl
Director of GrowthAppfire Technologies
58 mins
Future-Proof Scaling
Future Proof your Future Growth: The Launch of Marketplace “Solutioning”
Marketplace vendors often struggle to scale through Solution Partners. This session unveils a new approach to bridge that gap with real action, proven impact, and a path to shared success.
Presented by:
Fun Man Andy
Co-Founder and CEOFun Inc
47 mins
Go-To-Market
Scaling Your Enterprise Marketplace App
Learn how to scale your enterprise Marketplace app with proven, low-cost strategies. Stu Lees shares how REVYZ rose to the top – plus his top picks for the best tools and trends to watch in 2025.
Presented by:
Stu Lees
Marketing Strategist & CoachPotent.Marketing
43 mins
Audience Insights
Unlocking Audience Insights: Building a Customer Health Ecosystem for Marketplace Partners
Turn customer health data into your secret weapon for growth. Learn to predict churn, boost engagement, and track key metrics – while staying secure, compliant, and building lasting user trust.
Presented by:
Peter Preston
Co-FounderAccoil Analytics
42 mins
Future-Proof Scaling
Solutioning in Action: How E7 Solutions Brought Supply Chain Unification to Market
Go inside E7 Solutions’ journey from service offering to fully defined solution. Get an in-depth look at how they shaped, messaged, and launched Supply Chain Unification — and what every partner can learn to sharpen their own solution strategy.
Presented by:
Matthew Lewsadder
CEOBrighttail
Edmond Delude
Founder & CEOE7 Solutions
44 mins
Audience Insights
Data + Experience + Intuition = Insights
Can’t reach your end users? No problem. Learn how to leverage data, experience, and intuition to refine positioning, craft compelling messaging, and uncover insights that drive real impact.
Presented by:
Monika Isak
Head of GrowthSoftComply
45 mins
Go-To-Market
How to Create App Positioning That Actually Makes Sense (And Sells)
Positioning isn’t just an app listing—it powers your entire GTM strategy. Learn how to turn customer insights into a messaging framework that fuels product, marketing, sales, and customer success.
Presented by:
Dzmitry Hryb
FounderMushroom Marketing
34 mins
Go-To-Market
How to Win as an Underdog
Being the underdog isn’t a disadvantage – it’s your secret weapon. Learn how to spot gaps, stay agile, and turn small and nimble into a strategic edge to compete with bigger players and climb the ranks.
Presented by:
Claire Sweeney
Head of MarketingHeroCoders
Kasia Karska
Product ManagerHeroCoders
45 mins
Go-To-Market
Trust First, Revenue Follows: The Human Way to Scale With Case Studies
What if growth came from trust, not tactics? Discover how a human-to-human approach turns product, support, and sales into growth engines – fueling authentic case studies that drive real results.
Presented by:
Jacek Wizmur
Co-Founder and Co-CEOGetint