Learn how to scale your enterprise Marketplace app with proven, low-cost strategies. Stu Lees shares how REVYZ rose to the top – plus his top picks for the best tools and trends to watch in 2025.

Turn customer health data into your secret weapon for growth. Learn to predict churn, boost engagement, and track key metrics – while staying secure, compliant, and building lasting user trust.

Go inside E7 Solutions’ journey from service offering to fully defined solution. Get an in-depth look at how they shaped, messaged, and launched Supply Chain Unification — and what every partner can learn to sharpen their own solution strategy.

Can’t reach your end users? No problem. Learn how to leverage data, experience, and intuition to refine positioning, craft compelling messaging, and uncover insights that drive real impact.

Positioning isn’t just an app listing—it powers your entire GTM strategy. Learn how to turn customer insights into a messaging framework that fuels product, marketing, sales, and customer success.

Being the underdog isn’t a disadvantage – it’s your secret weapon. Learn how to spot gaps, stay agile, and turn small and nimble into a strategic edge to compete with bigger players and climb the ranks.

What if growth came from trust, not tactics? Discover how a human-to-human approach turns product, support, and sales into growth engines – fueling authentic case studies that drive real results.

Uncover how the Atlassian Community boosts innovation and trust. Learn how to harness this goodwill for your brand and discover best practices for effective community engagement, online and in person.

Learn how a strong narrative can set you apart in the Atlassian Marketplace. This session covers the art of storytelling to captivate your audience and boost your growth marketing success.

Is branding the key to standing out in the Atlassian Marketplace, or is it overhyped? Join this panel as industry experts debate the impact of branding versus features, pricing, and growth strategies on your success.

Regulated industry business users are mostly new to Jira. Learn key lessons, strategies to build trust, and methods to ensure your customers achieve maximum value from the platform.

Unlock the secrets to standing out in the Atlassian ecosystem. Explore powerful branding strategies that fuel sustained growth and elevate your app above the competition for long-term success.

Discover how Appfire’s partner-first GTM strategy, focused on aligning with customer buying preferences, has strengthened partnerships and improved enablement over the years.