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Audience Insights

Boost Trial Conversion with Activation Analytics

Map the user journey from Try it now to Aha! with product analytics. Optimize trials, showcase value faster, and create a seamless activation journey that boosts conversions and long-term adoption.

Presented by:
Michael Kuhl
Michael Kuhl
Director of Growth
Appfire Technologies
Audience Insights

How to Run Customer Research That Doesn’t Suck

Ditch guesswork and get real customer insights. Learn a step-by-step process for qualitative research that uncovers what customers actually think so you can market smarter.

Presented by:
Ryan Gibson
Ryan Gibson
Founder
Content Lift
Audience Insights

Unlocking Audience Insights: Building a Customer Health Ecosystem for Marketplace Partners

Turn customer health data into your secret weapon for growth. Learn to predict churn, boost engagement, and track key metrics – while staying secure, compliant, and building lasting user trust.

Presented by:
Peter Preston
Peter Preston
Co-Founder
Accoil Analytics
Audience Insights

Data + Experience + Intuition = Insights

Can’t reach your end users? No problem. Learn how to leverage data, experience, and intuition to refine positioning, craft compelling messaging, and uncover insights that drive real impact.

Presented by:
Monika Isak
Monika Isak
Head of Growth
SoftComply
Future-Proof Scaling

Solutioning in Action: How E7 Solutions Brought Supply Chain Unification to Market

Go inside E7 Solutions’ journey from service offering to fully defined solution. Get an in-depth look at how they shaped, messaged, and launched Supply Chain Unification — and what every partner can learn to sharpen their own solution strategy.

Presented by:
Matthew Lewsadder
Matthew Lewsadder
CEO
Brighttail
Edmond Delude
Edmond Delude
Founder & CEO
E7 Solutions
Future-Proof Scaling

The Only Constant is Change

Change is inevitable – embrace it or risk falling behind. Learn how to navigate Atlassian’s rapid evolution, prevent fatigue, and turn continuous change into a competitive advantage.

Presented by:
Dan Hardiker
Dan Hardiker
Founder
Atlas Advantage

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