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Track: Demand Creation

Spark demand where none exists and gain an unfair advantage over your competitors.

Event Demand Generation: How to Crush Team 25 & Other Events

Learn how to master demand generation for events. Discover strategies to excel at Team 25 and other events, driving engagement and maximizing your impact for ultimate event success.

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Beyond the Funnel: Finding Growth Among Out-of-Market Audiences

Your potential audience extends beyond those actively searching. How can you tap into that latent demand? In this session, we’ll share a case study on how we drove 113% sales growth for an underperforming app.

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How to Reach Regulated Industries on Atlassian

Regulated industry business users are mostly new to Jira. Learn key lessons, strategies to build trust, and methods to ensure your customers achieve maximum value from the platform.

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Monika Isak

Head of Growth at SoftComply, Monika has helped expand the company’s Risk apps to 1,500+ customers. A hands-on marketer, she thrives on experimentation and crafting messaging that drives impact.

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Matthew Lewsadder

Founder & MD of Brighttail, Matthew helps B2B brands drive demand and rediscover growth. Author of Buystander Personas, he specializes in GTM strategy, brand development, and demand creation.

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Chris Cooke

CMO at Collabsoft, Chris has scaled two Marketplace vendors to Platinum status in three years. He also co-hosts Marketplace Marketing Mastermind to help the Atlassian community market better.

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Secure your spot at Ignite.

14th & 15th May 2025

Ignite: The Marketplace Growth Conference

Spark new ideas, fuel community engagement, and accelerate growth with leaders from the Marketplace’s most successful brands on May 14 and 15, 2025.

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